Educating and Empowering

Role:

Senior Design Manager and Director

Objective:

To create a centralized knowledge base of XD best practices and POVs, ensuring consistency, engagement, and alignment with project objectives.

By leveraging these resources, we’ve empowered the team to deliver cohesive solutions that meet client and user needs.

Best Practices and POV Development

These best practices were developed to train all designers on consistent principles, ensuring we met project objectives for both users and stakeholders. Rooted in research and practical application, they became the foundation of our design decisions, aligning the team around a shared approach that drives effective, user-centered solutions while meeting project needs.

Discover best practices for designing and writing effective call-to-actions that drive user engagement. From placement and styling to actionable copy, this guide ensures your CTAs stand out and convert​

Optimize your banner ads with this comprehensive guide to interactive display design. Explore tips on animation, copywriting, and performance specifications to create impactful, engaging ads​

Bring concepts to life with prototyping. This guide explores the benefits of low- and high-fidelity prototypes for validating flows, presenting to clients, and improving collaboration with development teams​

Learn how to deliver high-quality images optimized for performance, responsiveness, and SEO. This guide provides actionable tips on compression techniques, file naming, and alt text to ensure your visuals enhance both user experience and site performance

Adapt your designs for users who prefer dark mode. This guide explains the benefits and challenges of designing for dark mode and provides tips for ensuring usability, accessibility, and brand alignment across platform

Establish structure and consistency with a responsive grid system. This document outlines how grids streamline design and development workflows, improve collaboration, and ensure seamless multi-device experiences

Ensure typography aligns with your brand across print and digital with this guide to web fonts. Covering everything from font selection to typographic hierarchy, this resource helps you create clear and professional designs​

Craft emails that engage and convert with these best practices. From layout and typography to CTAs and dynamic content, this guide ensures your emails are effective across devices and clients​