Crafting a discipline
In 2019, Omnicom Health Group brought me in to address gaps in UX and digital design at The Purpose Group. The agency lacked a formal XD practice, leading to execution challenges, misaligned development, and costly errors. We built the XD team from zero, scaling it and introducing processes that improved efficiency and elevated creative standards.
Over five years, I’ve mentored talent, streamlined workflows, and delivered award-winning, user-centered solutions that transformed the organization.
Building the team
Discover how we crafted a high-performing XD team from the ground up, transforming the agency’s digital approach with a user-centered discipline that drives innovation, efficiency, and results.
Establishing processes
Explore how we developed and refined processes to establish a seamless, user-centered XD practice, transforming the agency’s digital workflows and elevating creativity, efficiency, and outcomes.
Adding agency capabilities
Learn how we expanded the agency’s capabilities by introducing UX research, accessibility, AI integration, and enhanced design practices, delivering more strategic, user-focused, and high-quality creative solutions.
Educate and Empower
Discover how we built a foundation of growth through mentorship, best practices, and a dedicated UX design system, equipping junior staff with the tools to excel and elevate their craft.
AI Integration
Discover how our team harnessed the power of AI to transform digital experiences. From streamlining workflows to enhancing creativity and accessibility, AI integration allowed us to deliver innovative, user-focused solutions that set new standards in healthcare design.